What is Marketing Automation?
Marketing automation definition: marketing automation is the use of software to automatically complete marketing tasks and increase the efficiency of the marketing team.
Marketing automation allows tasks to be completed without the need for a member of the marketing team to be present.
These tasks include:
- Content curation
- Data gathering
- Email marketing
- Social media scheduling
- Social listening
For example:
Chubbies have a pre-written email that is automatically sent to any customer who leaves their website with an item in their cart.
This allows Chubbies to connect with the customer, and capture lost revenue, without needing to commit a member of the sales or marketing team to a 1-on-1 discussion with the customer.
Manage all your social media accounts in one place.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.
Popularity of the term Marketing Automation
Concept related to Marketing Automation
Additional resources about Marketing Automation
- Marketing Automation
- What is Marketing Automation and How Does It Help Marketers?
- The Ultimate Guide to Marketing Automation
