What is Marketing Automation?

Marketing automation definition: marketing automation is the use of software to automatically complete marketing tasks and increase the efficiency of the marketing team.

Marketing automation allows tasks to be completed without the need for a member of the marketing team to be present.

These tasks include:

• Content curation
• Data gathering
• Email marketing
• Social media scheduling
• Social listening

For example:

Chubbies have a pre-written email that is automatically sent to any customer who leaves their website with an item in their cart.

This allows Chubbies to connect with the customer, and capture lost revenue, without needing to commit a member of the sales or marketing team to a 1-on-1 discussion with the customer.

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Popularity of the term Marketing Automation

Concept related to Marketing Automation

• Drip content
• Dynamic content

Additional resources about Marketing Automation

• Marketing Automation
• What is Marketing Automation and How Does It Help Marketers?
• The Ultimate Guide to Marketing Automation