Marketing Automation Definition

The Loomly Team

What is Marketing Automation?

Marketing automation definition: marketing automation is the use of software to automatically complete marketing tasks and increase the efficiency of the marketing team.

Marketing automation allows tasks to be completed without the need for a member of the marketing team to be present.

These tasks include:

For example:

Chubbies have a pre-written email that is automatically sent to any customer who leaves their website with an item in their cart.

This allows Chubbies to connect with the customer, and capture lost revenue, without needing to commit a member of the sales or marketing team to a 1-on-1 discussion with the customer.

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