What is a Marketing Manager?
Marketing manager definition: marketing manager is an employee in charge of a marketing team for a specific product or service.
Marketing managers are usually team leaders and respond to the Chief Marketing Officer. Their responsibilities involve – but are not limited to – the following:
- Market research
- Product development
Brands with a large catalog of products will often employ multiple marketing managers to handle each of them. Smaller brands may have one “general” marketing manager responsible for multiple products.
Popularity of the term Marketing Manager