What is a Marketing Manager?
Marketing manager definition: marketing manager is an employee in charge of a marketing team for a specific product or service.
Marketing managers are usually team leaders and respond to the Chief Marketing Officer. Their responsibilities involve – but are not limited to – the following:
- Advertising
- Branding
- Market research
- Promotion
- Product development
Brands with a large catalog of products will often employ multiple marketing managers to handle each of them. Smaller brands may have one “general” marketing manager responsible for multiple products.
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