Marketing Manager Definition

marketing manager definition

What is a Marketing Manager?

Marketing manager definition: marketing manager is an employee in charge of a marketing team for a specific product or service.

Marketing managers are usually team leaders and respond to the Chief Marketing Officer. Their responsibilities involve – but are not limited to – the following:

  • Advertising
  • Branding
  • Market research
  • Promotion
  • Product development

Brands with a large catalog of products will often employ multiple marketing managers to handle each of them. Smaller brands may have one “general” marketing manager responsible for multiple products.


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