What is Media Mix?
Media mix definition: media mix refers to the channels a brand uses to reach its audience.
The channels in a media mix can include – but are not limited to – any combination of the following:
- Billboards
- Blog posts
- Magazines
- Newspapers
- Podcasts
- Radio
- Television
- Search engines
- Social media
Brands choose their media mix based on demographic data, buyer personas and existing customer insights.
This enables them to create a media mix that ensures their brand or marketing message is effectively received, in the correct context, by their target audience.
Brands can adjust their media mix depending on the sub-section of an audience they want to reach. This is a process called media planning.
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Additional resources about Media Mix
- What Is a Media Mix?
- 5 Rules for Determining the Right Media Mix
- Determining the Right Media Mix for Your Ad Campaign
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