What is Media Mix?

Media mix definition: media mix refers to the channels a brand uses to reach its audience.

The channels in a media mix can include – but are not limited to – any combination of the following:

• Billboards
• Blog posts
• Magazines
• Newspapers
• Podcasts
• Radio
• Television
• Search engines
• Social media

Brands choose their media mix based on demographic data, buyer personas and existing customer insights.

This enables them to create a media mix that ensures their brand or marketing message is effectively received, in the correct context, by their target audience.

Brands can adjust their media mix depending on the sub-section of an audience they want to reach. This is a process called media planning.

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Popularity of the term Media Mix

Concept related to Media Mix

• Buyer persona
• Customer insight
• Demographics
• Media planning
• Targeting

Additional resources about Media Mix

• What Is a Media Mix?
• 5 Rules for Determining the Right Media Mix
• Determining the Right Media Mix for Your Ad Campaign

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