Media Mix Definition

media mix definition

What is Media Mix?

Media mix definition: media mix refers to the channels a brand uses to reach its audience.

The channels in a media mix can include – but are not limited to – any combination of the following:

  • Billboards
  • Blog posts
  • Magazines
  • Newspapers
  • Podcasts
  • Radio
  • Television
  • Search engines
  • Social media

Brands choose their media mix based on demographic data, buyer personas and existing customer insights.

This enables them to create a media mix that ensures their brand or marketing message is effectively received, in the correct context, by their target audience.

Brands can adjust their media mix depending on the sub-section of an audience they want to reach. This is a process called media planning.


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