What is a Mention?
Mention definition: mention refers to someone on the internet using a brand or product name in a discussion, usually on social media or an industry website.
Mentions are trackable using social listening software. They allow brands to track and view conversations containing their brand name:
- News outlets
- Third-party reviews
- Social media
- Industry forums
Mention tracking is a key part of brand intelligence, as it allows them to gather qualitative data on customer feedback and brand sentiment.
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Additional resources about Mention
- What are mentions — and why they matter for ecommerce
- How to Use Mention App for Effective Web and Social Media Monitoring