Mention Definition

What is a Mention?

Mention definition: mention refers to someone on the internet using a brand or product name in a discussion, usually on social media or an industry website.

Mentions are trackable using social listening software. They allow brands to track and view conversations containing their brand name:

This includes:

• News outlets
• Third-party reviews
• Social media
• Industry forums
• Blogs

Mention tracking is a key part of brand intelligence, as it allows them to gather qualitative data on customer feedback and brand sentiment.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Start Your Free Trial

Popularity of the term Mention

Concept related to Mention

• Brand intelligence
• Brand knowledge
• Brand safety
• Social listening

Additional resources about Mention

• What are mentions — and why they matter for ecommerce
• How to Use Mention App for Effective Web and Social Media Monitoring