Mention Definition

The Loomly Team

What is a Mention?

Mention definition: mention refers to someone on the internet using a brand or product name in a discussion, usually on social media or an industry website.

Mentions are trackable using social listening software. They allow brands to track and view conversations containing their brand name:

This includes:

  • News outlets
  • Third-party reviews
  • Social media
  • Industry forums
  • Blogs

Mention tracking is a key part of brand intelligence, as it allows them to gather qualitative data on customer feedback and brand sentiment.

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