What is a Mention?

Mention definition: mention refers to someone on the internet using a brand or product name in a discussion, usually on social media or an industry website.

Mentions are trackable using social listening software. They allow brands to track and view conversations containing their brand name:

This includes:

• News outlets
• Third-party reviews
• Social media
• Industry forums
• Blogs

Mention tracking is a key part of brand intelligence, as it allows them to gather qualitative data on customer feedback and brand sentiment.

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Popularity of the term Mention

Concept related to Mention

• Brand intelligence
• Brand knowledge
• Brand safety
• Social listening

Additional resources about Mention

• What are mentions — and why they matter for ecommerce
• How to Use Mention App for Effective Web and Social Media Monitoring