What is a Microsite?
Microsite definition: microsite refers to a branded website that is not part of a brand’s homepage or main website URL.
Microsites come in two forms:
They often expire once a marketing campaign is over.
Microsites are created to have a specific function or share content that would lose its impact if shared on a brand’s main website.
This works as a form of viral marketing for them.
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Additional resources about Microsite
- The Microsite: A Definitive How-to Guide for Their Effective Use
- What Is a Microsite? 10 Killer Examples That Explain It Best
- Top Ten Benefits of Having a Microsite