Middle of the Funnel Definition

middle of the funnel definition

Middle of the funnel definition: middle of the funnel refers to the stage of the sales funnel that focuses on education and engagement with the goal of identifying high-quality leads.

Middle of the funnel leads can be characterized as:

  • Having a sufficient level of brand awareness and knowledge
  • Engaged with at least one marketing channel
  • Having expressed an interest in a product
  • Not yet ready to purchase

This means they require content that educates them and handles any sales objections. This is part of a process known as lead nurturing.

This can be done by sharing content such as:

  • Blog posts
  • FAQ’s
  • Video tutorials
  • Webinars

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