Minimum Viable Product Definition

mobile first definition

What is Minimum Viable Product?

Minimum viable product definition: minimum viable product is a version of a product that contains enough basic features to function and be sold.

Minimum viable products are typically used for digital products such as those offered by SaaS companies.

The process focuses on launching a “good enough” product to users that can be developed through customer feedback. It relies heavily on early adopters.

Minimum viable products allow a brand to effectively:

  • Limit financial investment
  • Market test their idea
  • Generate income
  • Employ continuous improvement

Minimum viable products first entered the marketing zeitgeist after the release of a book called The Lean Startup by Eric Ries.


Popularity of the term Minimum Viable Product


Concept related to Minimum Viable Product


Additional resources about Minimum Viable Product


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.