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Mobile First Definition

Marketing Definitions

16 Dec 2019 • 1 min read • Austin Shong

Mobile First Definition

What is Mobile First?

Mobile first definition: mobile first is a trend in website development that prioritizes the mobile experience over the desktop one.

Mobile first website creation – and, as a result, marketing – has grown since a period widely known as “Mobilegeddon”, where Google began to focus more on mobile devices.

Mobile users now make up a larger portion of internet users than desktop users; 58% of users accessed websites from mobile devices in 2018.

This has made mobile first much more important for marketers concerned with:

Especially after Google announced their platform would become mobile-first and prioritize mobile-friendly websites in its database.


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