What is Mobile Marketing?
Mobile marketing definition: mobile marketing is a strategy aimed to target internet users on mobile devices.
Mobile marketing includes corporate communications across a number of mobile accessible channels including:
- Apps
- SMS
- Social media
- Instant messaging
- Mobile first websites
Mobile marketing typically relies heavily on content marketing principles; this involves optimizing content and layout to appeal to these users, and the use of responsive design.
For example:
Ryanair uses its mobile app to notify its customers of deals, sales, and new destinations through push notifications.
Manage all your social media accounts in one place.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.
Popularity of the term Mobile Marketing
Concept related to Mobile Marketing
Additional resources about Mobile Marketing
- What is Mobile Marketing?
- 14 Mobile Marketing Tips That Drive Leads and Sales
- The Beginner’s Guide to Mobile Marketing Strategy
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
