What is Mobile Marketing?
Mobile marketing definition: mobile marketing is a strategy aimed to target internet users on mobile devices.
Mobile marketing includes corporate communications across a number of mobile accessible channels including:
- Social media
- Instant messaging
- Mobile first websites
Mobile marketing typically relies heavily on content marketing principles; this involves optimizing content and layout to appeal to these users, and the use of responsive design.
Ryanair uses its mobile app to notify its customers of deals, sales, and new destinations through push notifications.
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Additional resources about Mobile Marketing
- What is Mobile Marketing?
- 14 Mobile Marketing Tips That Drive Leads and Sales
- The Beginner’s Guide to Mobile Marketing Strategy