Mobile Marketing Definition

What is Mobile Marketing?

Mobile marketing definition: mobile marketing is a strategy aimed to target internet users on mobile devices.

Mobile marketing includes corporate communications across a number of mobile accessible channels including:

Apps
Email
SMS
Social media
Instant messaging
Mobile first websites

Mobile marketing typically relies heavily on content marketing principles; this involves optimizing content and layout to appeal to these users, and the use of responsive design.

For example:

Ryanair uses its mobile app to notify its customers of deals, sales, and new destinations through push notifications.

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