What is Native Advertising?
Native advertising definition: native advertising refers to paid advertising content that looks, feels, and works like a platform or publication’s normal content.
Native advertising typically refers to content published on editorial websites such as:
- Industry publications
They are made to blend seamlessly into the platform’s normal content – meaning to look “native” – but has really been paid for by a third-party.
Native advertising content is usually created by the advertiser, however, there are instances where the publication will create the content for a higher fee.
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Additional resources about Native Advertising
- 12 Examples of Native Ads (And Why They Work)
- What Is Native Advertising? The 6 Universal Types & How To Use Them
- What You Need to Know About Native Advertising