Native Advertising Definition

native advertising definition

What is Native Advertising?

Native advertising definition: native advertising refers to paid advertising content that looks, feels, and works like a platform or publication’s normal content.

Native advertising typically refers to content published on editorial websites such as:

  • Blogs
  • News
  • Industry publications

They are made to blend seamlessly into the platform’s normal content – meaning to look “native” – but has really been paid for by a third-party.

For example:

Native advertising content is usually created by the advertiser, however, there are instances where the publication will create the content for a higher fee.


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