What is Native Advertising?

Native advertising definition: native advertising refers to paid advertising content that looks, feels, and works like a platform or publication’s normal content.

Native advertising typically refers to content published on editorial websites such as:

• Blogs
• News
• Industry publications

They are made to blend seamlessly into the platform’s normal content – meaning to look “native” – but has really been paid for by a third-party.

For example:

Native advertising content is usually created by the advertiser, however, there are instances where the publication will create the content for a higher fee.

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Popularity of the term Native Advertising

Concept related to Native Advertising

• Brandjacking
• Dynamic content
• Sponsored post

Additional resources about Native Advertising

• 12 Examples of Native Ads (And Why They Work)
• What Is Native Advertising? The 6 Universal Types & How To Use Them
• What You Need to Know About Native Advertising