What is a No-Follow Link?

No-follow link definition: no-follow link refers to a hyperlink containing tags to tell search engine robots to ignore them.

No-follow links are primarily used in external links to indicate that the website owner does not wish to endorse the link.

This means when a search engine robot comes to interpret the hyperlink, the no-follow link is “overlooked” and not used as a factor for on- or off-page optimization.

No-follow links are created by adding a HTML tag to the end of the hyperlink.

Here is how that looks:

• <a href=”https://www.loomly.com” >
• <a href=”https://www.loomly.com rel=”nofollow” >

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Popularity of the term No-Follow Link

Concept related to No-Follow Link

• External link
• Internal link
• Hyperlink
• Metatags
• UTM parameters

Additional resources about No-Follow Link

• Follow Links Vs. No Follow Links: Should You Care?
• What Is a Nofollow Link? Here’s A Simple Plain English Answer
• When Do You Use Nofollow on Links?