Off-page optimization definition: off-page optimization – often referred to as off-page SEO – refers to manipulating external factors that control a website’s position in a search engine.

Off-page optimization looks to improve, change, and adjust factors that are not on a brand’s website to help gain a better ranking position.

These factors include:

• Anchor text
• Click-through rates
• External links
• Social signals

For example:

New Balance may look to acquire external links from running-focused industry publications to increase the traffic to, and potential ranking, of their ecommerce pages.

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Popularity of the term Off-Page Optimization

Concept related to Off-Page Optimization

• Content optimization
• External link
• Exact match keyword
• On-page optimization

Additional resources about Off-Page Optimization

• 8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation
• The Ultimate Guide to Off-Page SEO
• Off-Page SEO: What It Is and Why It’s Important