Off-page optimization definition: off-page optimization – often referred to as off-page SEO – refers to manipulating external factors that control a website’s position in a search engine.
Off-page optimization looks to improve, change, and adjust factors that are not on a brand’s website to help gain a better ranking position.
These factors include:
- Anchor text
- Click-through rates
- External links
- Social signals
New Balance may look to acquire external links from running-focused industry publications to increase the traffic to, and potential ranking, of their ecommerce pages.
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Additional resources about Off-Page Optimization
- 8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation
- The Ultimate Guide to Off-Page SEO
- Off-Page SEO: What It Is and Why It’s Important
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