What is On-Page Optimization?
On-page optimization definition: on-page optimization – often referred to as on-page SEO – refers to manipulating factors on a brand’s that impact search engine rankings.
On-page optimization involves adjusting elements of a website’s page or structure to improve the website’s search engine performance.
These factors include:
- Anchor text
- Content optimization
- Internal links
- Keywords
- Metadata
- Metatags
For example:
Adidas may look to research and include new keywords on its product pages to increase the likelihood they will display in shopping-related searches.
Popularity of the term On-Page Optimization
Concept related to On-Page Optimization
Additional resources about On-Page Optimization
- On-Page SEO: Anatomy of a Perfectly Optimized Page
- On Page SEO – Everything You Need to Know
- On-Page SEO: An Actionable Guide
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