One to One Marketing Definition

one to one marketing definition

What is One to One Marketing?

One to one marketing definition: one to one marketing – commonly called “personalized marketing” – is the process of using data to deliver personalized marketing messages.

One to one marketing uses data management software to gather information such as:

  • Behavior
  • Engagement
  • Customer insight
  • Demographics

And uses that to select, send and target marketing messages and product recommendation that are best suited to the individual in question.

For example:

Facebook’s Pixel enables one-to-one marketing by monitoring behavior on a brand’s website and targeting relevant products from a brand’s Facebook catalog based on what it observes.


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