What is an Open Rate?

Open rate definition: open rate is an email marketing metric that shows the percentage of people who opened a brand’s email broadcast.

Open rates are calculated based on the number of people who received and opened a brand’s email.

Here is the calculation:

People who opened / People who received x 100 = Open rate %

For example…

• DHL sends a newsletter to its 11,000 subscribers in the UK.
• Only 10,000 of their subscribers receive it.
• 2,500 people open the email.
• 2,500 / 10,000 x 100
• DHL’s email has an open rate of 25%

Popularity of the term Open Rate

Concept related to Open Rate

• Email marketing

Additional resources about Open Rate

• What is an Average Open Rate?
• What’s a Good Email Open Rate and How You Can Improve Yours