What is an Open Rate?
Open rate definition: open rate is an email marketing metric that shows the percentage of people who opened a brand’s email broadcast.
Open rates are calculated based on the number of people who received and opened a brand’s email.
Here is the calculation:
People who opened / People who received x 100 = Open rate %
- DHL sends a newsletter to its 11,000 subscribers in the UK.
- Only 10,000 of their subscribers receive it.
- 2,500 people open the email.
- 2,500 / 10,000 x 100
- DHL’s email has an open rate of 25%