Organic reach definition: organic reach refers to the number of people who see a social media update without paid promotion.
Organic reach is decided by a platform’s internal algorithm and based on a large number of factors, most of which are only known to the platform’s employees.
There are a number of factors, however, that can prevent a marketer from achieving good levels of organic reach, such as:
- Explicit content
- Low-quality content
Marketers have often criticized social networks for reducing organic reach in recent years. However, many people see it as a necessary way for them to survive.
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Additional resources about Organic Reach
- 20 Secrets That’ll Boost Your Facebook Organic Reach
- The Beginner’s Guide to Facebook Marketing: Master Organic & Paid Reach
- 5 Proven Tips to Boost Your Facebook Organic Reach