Page View Definition

The Loomly Team

What is a Page View?

Page view definition: page view refers to a user visit a page of a brand’s website; it is a term most commonly used in web analytics.

Page views show the amount of traffic that has been generated (or “driven”) to a webpage. Typically, the more relevant page views a website receives, the better.

The source of a page view can be tracked using UTM parameters or by creating hyperlinks using a URL shortener like

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