Thinking about entering the esports space? Sounds like a smart move. With more tournaments and bigger prize funds, esports is snowballing. And established brands have already seized the opportunity…
Rapid technological advances and globalization mean organizations now have to consider international marketing. Exceptions aside, such as the TikTok ban in the US or the Facebook ban in China, all …
Today, we are happy to introduce a brand-new feature in Library: Asset View. This is an exciting update and a new milestone in our mission to streamline collaboration for your marketing team and su…
Building a strong brand is your best defense strategy in the digital age. It’s like building a moat around your business. The deeper and broader you can build your brand moat, the stronger your bus…
In this episode, our host Julie Slater talks about brand performance with Erik Huberman, Founder and CEO of Hawke Media. Hawke Media is a full-service data-driven agency based in Los Angeles. Ju…
Global retail ecommerce sales are set to increase from $3.5 trillion in 2019 to $6.5 trillion by 2023, according to Statista. Fueled by the pandemic, the stock price of ecommerce platforms Shopify …
Twitter is a popular social media platform with an incredibly loyal fan base, where you can increase the awareness of your brand. Moreover, it is one of the best places to connect and interact with…
Today, we are pleased to announce a long-anticipated feature in Post Builder: Custom Channel. Custom Channel allows you to create, preview and approve content for channels that are not natively sup…
Brand messaging is the one thing that should tie together every piece of content you create. It’s more than a slogan or tagline, or your products and services, although both form part of a brand me…
UTM parameters are the industry standard for tracking marketing campaigns across different platforms. But what are they exactly, and how do you use them correctly? In this guide, we cover everyt…