Brand messaging is the one thing that should tie together every piece of content you create. It’s more than a slogan or tagline, or your products and services, although both form part of a brand me…
UTM parameters are the industry standard for tracking marketing campaigns across different platforms. But what are they exactly, and how do you use them correctly? In this guide, we cover everyt…
Local marketing is becoming more important than ever, especially with local stores needing to move online due to the pandemic. But even before COVID-19 struck, almost half of Google searches showed…
Customer success is one of the most popular buzzwords in business, especially among SaaS companies. But it’s not just a fad. In fact, it can be the difference between success and failure. Compan…
Today, we are excited to bring Loomly Studio — which has been part of Loomly Ads Manager for a while — to Post Builder. Both in the generic & fine-tuning panels of Post Builder, you can access …
In this episode, our host Julie Slater talks about brand purpose with Laurent Janneau, Vice President of Brand & Communications at Zwift. Zwift is a fitness platform that uses the fun of gaming…
Brand trust is more important today than ever. Amid the global pandemic, recession, and societal outcry, brands are having to re-evaluate their stance and how they react to the turmoil. But ther…
Gamification is all around us, even though we might not be consciously aware of its existence. If you’ve collected your Starbucks “stars” for a free coffee or strived to complete your LinkedIn prof…
Today, we are happy to introduce this brand-new Loomly x YouTube integration. You can now create, preview, approve and publish videos to YouTube, just like with all other channels supported by Loom…
Thought leadership. It’s one of those mystical buzzwords that often gets mistaken as a token of self-importance. But in reality, thought leaders, or experts, are often humble people who want to …