Social Media KPIs: The Definitive Guide
John Wanamaker (1838-1922) was considered by some to be a "pioneer in marketing.” He is credited with coining the phrase: “Half the money I spend on advertising is wasted; the trouble is, I don't …
Social Media for Nonprofits: How to Build a Successful Brand for Your Organization
As a nonprofit organization, social media can seem daunting and challenging. Most nonprofit organizations operate with limited resources, low budgets, and small teams of volunteers. In such scenari…
Social Audio: How Your Brand Can Conquer This New Growth Territory
Everyone believed social audio to be a fad when it first launched during the pandemic. The doubters had valid reasons since several trends appeared and vanished around the same time. But with platf…
Twitter Threads: 10 Ideas to Harness The Power of Long-Form Content on Twitter
Do you want to have an exponential reach and boost your engagement on Twitter? Do you want to establish an unbreakable connection with your audience? Twitter threads will do that for you. Twitte…
Creators Branding: How to Build Equity Doing What You Love
Are you one of the young Americans who wants to be a social media influencer? That’s what 86% of 18-38-year-olds said they wanted. With over 50 million creators across different channels, today is …
Social Media Holidays: The Best Way to Anchor Your Brand Story
Social media holidays provide exceptional organic reach. But are you using these holidays consciously? There is a social media holiday for every occasion – official and unofficial, local and global…
Public Relations: How to Boost the Reputation of Your Brand
Public relations is not a new concept – it defines how an organization communicates with its audience and builds its reputation. But how brands use PR has changed significantly. For starters, ne…
Pinterest Marketing: The Definitive Guide [2021]
For most experts, Pinterest is a dark horse — a platform that quietly & consistently overdeliver. In 2020, while other more-fancied social platforms, such as TikTok and Clubhouse, were grabbing…
Trending Topics: 13 Ways to Stay on Top of Hot Conversations
As a brand, it’s essential to be context-aware. When you publish content on social media, identifying trending topics helps you surface talking points to anchor your own communication in a relevant…
Marketing Career: 10 Hacks to Move Your Way Up Faster
There’s no right or wrong way to start and progress your marketing career. It’s a vast field that you can enter through various paths and at different career stages. In this article, the Loomly …