What is Paid Reach?

Paid reach definition: paid reach refers to the number of people who see a paid social media post in their news feed.

Paid reach options allow brands to purchase increased exposure for their social media updates. They will often display to users with the term “sponsored” on them.

Paid reach comes in a number of different forms including – but not limited to – the following:

• Facebook’s “Boost Post”
• Instagram’s “Promote”
• LinkedIn’s “Sponsored Content”

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Popularity of the term Paid Reach

Concept related to Paid Reach

• Display ads
• Organic reach
• Sponsored post

Additional resources about Paid Reach

• The Beginner’s Guide to Facebook Marketing: Master Organic & Paid Reach
• What’s the difference between organic, paid and post reach?
• Facebook Paid Reach: Why Your Reporting May Miss the Complete Picture