What is a Post Builder?

Post builder definition: post builder is a feature of the Loomly brand success platform; it allows users to create and publish social media updates.

Post builder guides you through the process of creating a social media post. At each stage you can:

1. Schedule the date and time
2. Select the connected channels to post to
3. Add the text (or “copy”) for each post
4. Add attachments and other types of rich media
5. Post, schedule, or submit the update for approval

Here is how it looks in the Loomly tool:

Posts can also be created using Loomly’s data-driven social media post ideas.

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Concept related to Post Builder

• Calendar view
• List view
• Social media post ideas
• Workflow