What is PPC?
PPC definition: PPC is an acronym of Pay Per Click; it is a form of digital advertising where advertisers pay for clicks on their display ads.
The advertiser with the highest bid wins the opportunity to be displayed, or the best ad placement, and an increased chance of driving traffic.
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Additional resources about PPC
- The ultimate guide to PPC marketing
- What is PPC? Pay-Per-Click Explained
- PPC 101: A Complete Guide to PPC Marketing Basics