What is PPC?
PPC definition: PPC is an acronym of Pay Per Click; it is a form of digital advertising where advertisers pay for clicks on their display ads.
PPC is typically used by marketers looking to drive traffic from search engines like Google. This involves bidding on terms such as:
- Exact match keywords
- Broad match keywords
The advertiser with the highest bid wins the opportunity to be displayed, or the best placement, and an increased chance of driving traffic.
Social media platforms like Facebook and Twitter have also incorporated this style of PPC into their advertising model.
Popularity of the term PPC
Concept related to PPC
Additional resources about PPC
- The ultimate guide to PPC marketing
- What is PPC? Pay-Per-Click Explained
- PPC 101: A Complete Guide to PPC Marketing Basics