What is PPC?

PPC definition: PPC is an acronym of Pay Per Click; it is a form of digital advertising where advertisers pay for clicks on their display ads.

PPC is typically used by marketers looking to drive traffic from search engines like Google. This involves bidding on terms such as:

• Exact match keywords
• Broad match keywords

The advertiser with the highest bid wins the opportunity to be displayed, or the best ad placement, and an increased chance of driving traffic.

Social media platforms like Facebook and Twitter have also incorporated this style of PPC into their advertising model.

Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term PPC

Concept related to PPC

• Ad
• CPA
• CPL
• CPM

Additional resources about PPC

• The ultimate guide to PPC marketing
• What is PPC? Pay-Per-Click Explained
• PPC 101: A Complete Guide to PPC Marketing Basics