What is a Publicist?
Publicist definition: publicist is a person responsible for managing the promotion and increased publicity of a brand, product, or person.
Publicists are mainly concerned with public relations, and how to improve factors such as:
- Brand awareness
- Brand knowledge
- Brand sentiment
They often have a strong network of media professionals they can call on to help them spread the word for their clients.
Publicists still have a strong presence in marketing, but the term has grown to become more associated with celebrities and high-profile influencers.