Publicist Definition

publicist definition

What is a Publicist?

Publicist definition: publicist is a person responsible for managing the promotion and increased publicity of a brand, product, or person.

Publicists are mainly concerned with public relations, and how to improve factors such as:

  • Brand awareness
  • Brand knowledge
  • Brand sentiment

They often have a strong network of media professionals they can call on to help them spread the word for their clients.

Publicists still have a strong presence in marketing, but the term has grown to become more associated with celebrities and high-profile influencers.


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