What is Publishing Approval?
Publishing approval process definition: publishing approval process is a part of a marketing team’s workflow; it aims to ensure quality and brand consistency.
The publishing approval process requires nominated employees to proofread and check content before it is published for the target audience to see.
These employees can come from – but are not limited to – the following teams:
- Marketing
- HR
- Sales
- Legal
Publishing approval processes can be applied to all types of content marketing.

Managing social media content has never been easier
All your accounts. One easy-to-use platform.
Start your free 15-day trialNo credit card required.
Popularity of the term Publishing Approval
Concept related to Publishing Approval
Additional resources about Publishing Approval
- Team Collaboration: 6 Ways To Work Better Together
- Client-Agency Collaboration: 5 Best Practices For A Healthy, Productive Relationship
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.