Publishing Approval Definition

publishing approval process definition

What is Publishing Approval?

Publishing approval process definition: publishing approval process is a part of a marketing team’s workflow; it aims to ensure quality and brand consistency.

The publishing approval process requires nominated employees to proofread and check content before it is published for the target audience to see.

These employees can come from – but are not limited to – the following teams:

  • Marketing
  • HR
  • Sales
  • Legal

Publishing approval processes can be applied to all types of content marketing.


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