What is Publishing Approval?

Publishing approval process definition: publishing approval process is a part of a marketing team’s workflow; it aims to ensure quality and brand consistency.

The publishing approval process requires nominated employees to proofread and check content before it is published for the target audience to see.

These employees can come from – but are not limited to – the following teams:

• Marketing
• HR
• Sales
• Legal

Publishing approval processes can be applied to all types of content marketing.

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Popularity of the term Publishing Approval

Concept related to Publishing Approval

• Editorial calendar
• List view
• Workflow

Additional resources about Publishing Approval

• Team Collaboration: 6 Ways To Work Better Together
• Client-Agency Collaboration: 5 Best Practices For A Healthy, Productive Relationship