What is Pull Marketing?
Pull marketing definition: pull marketing refers to inbound methods used by brands to increase demand in their products.
Pull marketing aims to attract customers to a product or service. This can be through enticement, engagement or entertainment.
Pull marketing works as an umbrella term for many different forms of marketing, such as:
- Content marketing
- Guerilla marketing
- Inbound marketing
- Social media marketing
- Search engine marketing
For example:
Loomly’s blog is a type of pull marketing, as it aims to attract a weekly readership, who will eventually subscribe to their mailing list.
Popularity of the term Pull Marketing
Concept related to Pull Marketing
Additional resources about Pull Marketing
- 5 Essential Ingredients for Truly Effective Pull Marketing
- How To Benefit From A Pull Marketing Strategy
- Why You Need a Mix of Push and Pull Marketing
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