Pull Marketing Definition

pull marketing definition

What is Pull Marketing?

Pull marketing definition: pull marketing refers to inbound methods used by brands to increase demand in their products.

Pull marketing aims to attract customers to a product or service. This can be through enticement, engagement or entertainment.

Pull marketing works as an umbrella term for many different forms of marketing, such as:

For example:

Loomly’s blog is a type of pull marketing, as it aims to attract a weekly readership, who will eventually subscribe to their mailing list.


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