Real-Time Marketing Definition

real time marketing definition

What is Real-Time Marketing?

Real-time marketing definition: real-time marketing is an “in-the-moment” marketing strategy that aims to connect customers with products they need at that specific time.

Real-time marketing relies on up-to-the-minute information about a brand’s audience. This is often obtained from sources including:

  • Breaking news
  • CRM software
  • Social media analytics
  • Trending stories
  • Website analytics

The information gathered can be used to instantly craft a marketing message.

Real-time marketing also requires brands to be aware of the current political or social environment, as well as any top stories that intersect with their brand.

For example:

A famous example of real-time marketing is when OREO tweeted this during the infamous 2013 Super Bowl blackout:


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