What is Real-Time Marketing?
Real-time marketing definition: real-time marketing is an “in-the-moment” marketing strategy that aims to connect customers with products they need at that specific time.
Real-time marketing relies on up-to-the-minute information about a brand’s audience. This is often obtained from sources including:
- Breaking news
- CRM software
- Social media analytics
- Trending stories
- Website analytics
The information gathered can be used to instantly craft a marketing message.
Real-time marketing also requires brands to be aware of the current political or social environment, as well as any top stories that intersect with their brand.
A famous example of real-time marketing is when OREO tweeted this during the infamous 2013 Super Bowl blackout:
Popularity of the term Real-Time Marketing
Concept related to Real-Time Marketing
Additional resources about Real-Time Marketing
- 8 Types of Real-Time Marketing, and the Brands That Got It Right
- Real-Time Marketing 101: The Right Message at the Right Time
- Real-Time Marketing Isn’t What You Think It Is