Retargeting Definition

retargeting definition

What is Retargeting?

Retargeting definition: retargeting is the process of showing ads to potential customers based on their previous internet behavior.

Retargeting relies on two elements to function:

  1. Pixel: placed on a webpage or email that  shows the content has been accessed
  2. Cookies: set in a user’s browser to track activity

Once both of these elements are set, advertisers can continue to show their display ads on other areas of the internet through what is known as an ad exchange.

This is especially helpful to marketers and advertisers because conversions on the first visit to a website are typically really low.

For example:

SEMRush uses a Facebook Pixel on its website to track visitors.

When potential customers leave their website, they will continue to see ads on the Facebook platform:


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