What is a Retweet?
Retweet definition: a retweet is a form of social sharing used on Twitter; it allows users to take tweets they see in their feed and reshare them to their own followers.
Retweets come in two forms:
- With commentary: where the user expands on the original tweet
- Without commentary: where the user shares only the original tweet
Retweets can be beneficial for both content and social media marketing as they can help with:
- Website traffic
- Organic reach
- Content discovery
- User engagement
- Word of mouth marketing