Rich Media Definition
What is Rich Media?
Rich media definition: rich media refers to display ads that contain digital assets to increase engagement.
Rich media advertisements contain elements such as:
- Audio
- Video
That can help them stand out on a website and provide extra context. This is especially helpful when targeting users on social media platforms, who tend to have a “busy” news feed.
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Popularity of the term Rich Media
Concept related to Rich Media
Additional resources about Rich Media
- What is Reach Media?
- Mobile Rich Media Ads: 16 Examples that will impress your audience
- 6 Innovating Rich Media Ads To Inspire Your Next Campaign
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