What is Rich Media?

Rich media definition: rich media refers to display ads that contain digital assets to increase engagement.

Rich media advertisements contain elements such as:

• Audio
• Video

That can help them stand out on a website and provide extra context. This is especially helpful when targeting users on social media platforms, who tend to have a “busy” news feed.

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Popularity of the term Rich Media

Concept related to Rich Media

• Conversion rate
• Display ads
• Dynamic content
• Engagement rate

Additional resources about Rich Media

• What is Reach Media?
• Mobile Rich Media Ads: 16 Examples that will impress your audience
• 6 Innovating Rich Media Ads To Inspire Your Next Campaign