Segmentation Definition

segmentation definition

What is Segmentation?

Segmentation definition: segmentation is the act of separating members of a brand’s audience into different categories.

Segmentation groups different sub-sections of the audience together, typically based on information gathered, like:

This allows marketers to send tailored content to each of their segments. This is a popular strategy in email marketing.

For example:

Virgin Atlantic may create audience segments for their email list based on:

  • Nearest airport
  • Recent destinations
  • Economy passengers
  • Business-class passengers
  • First-time fliers
  • Income level

They could then craft relevant email marketing communications.


Popularity of the term Segmentation


Concept related to Segmentation


Additional resources about Segmentation


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.