Self-Serve Advertising Definition

self serve advertising definition

What is Self-Serve Advertising?

Self-serve advertising definition: self-serve advertising is a process where brands can purchase, create, and publish adverts on a platform without human assistance.

Self-serve advertising is the most common type of digital advertising. It typically requires users to follow a variation of the following process:

  • Access an advertising platform
  • Create their advert
  • Select targeting options
  • Submit the advert for review

Because this type of advertising requires no human assistance it is priced at a cheaper rate.

Self-serve advertising can be found on almost all social media platforms including – but not limited to – the following:

  • Facebook ads
  • LinkedIn ads
  • Twitter ads
  • Quora ads
  • Reddit ads

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