What is Self-Serve Advertising?
Self-serve advertising definition: self-serve advertising is a process where brands can purchase, create, and publish adverts on a platform without human assistance.
Self-serve advertising is the most common type of digital advertising. It typically requires users to follow a variation of the following process:
- Access an advertising platform
- Create their advert
- Select targeting options
- Submit the advert for review
Because this type of advertising requires no human assistance it is priced at a cheaper rate.
Self-serve advertising can be found on almost all social media platforms including – but not limited to – the following:
- Facebook ads
- LinkedIn ads
- Twitter ads
- Quora ads
- Reddit ads