What is a Sender Score?
Sender score definition: sender score is a measure of a brand’s email marketing reputation.
Sender scores are provided by third-party tools and work much like credit scores. They benchmark the quality of a brand’s email marketing communications.
The measurement is calculated using factors like:
- Engagement
- Spam complaints
- Blocklists
Sender scores are typically assigned with numerical values from zero (worst) to 100 (best).
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