Sender Score Definition

sender score definition

What is a Sender Score?

Sender score definition: sender score is a measure of a brand’s email marketing reputation.

Sender scores are provided by third-party tools and work much like credit scores. They benchmark the quality of a brand’s email marketing communications.

The measurement is calculated using factors like:

  • Engagement
  • Spam complaints
  • Blocklists

Sender scores are typically assigned with numerical values from zero (worst) to 100 (best).


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