What is Social Commerce?

Social commerce definition: social commerce refers to the use of social media platforms for the buying and selling of products and services.

Social commerce comes in a number of different forms but is mainly categorized as one of the following three types:

1. Onsite: social elements on a brand’s website
2. Offsite: retail elements on a social website

Brands can use both of these to increase sales of their products.

For example:

P&Co use onsite social commerce by adding sharing buttons to its website:

They also use offsite social commerce by adding products to Instagram shopping:

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Popularity of the term Social Commerce

Concept related to Social Commerce

• Facebook dynamic ads
• Social media
• Social media management

Additional resources about Social Commerce

• Social Commerce: The Next Great Growth Frontier
• The Secret to the Future Growth of Your Ecommerce Channel: Social Commerce
• Why The Rise Of Social Commerce Is Inevitable