Social Commerce Definition

social commerce definition

What is Social Commerce?

Social commerce definition: social commerce refers to the use of social media platforms for the buying and selling of products and services.

Social commerce comes in a number of different forms but is mainly categorized as one of the following three types:

  1. Onsite: social elements on a brand’s website
  2. Offsite: retail elements on a social website

Brands can use both of these to increase sales of their products.

For example:

P&Co use onsite social commerce by adding sharing buttons to its website:

They also use offsite social commerce by adding products to Instagram shopping:


Popularity of the term Social Commerce


Concept related to Social Commerce


Additional resources about Social Commerce


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