What is Social Listening?
Social listening definition: social listening is the act of monitoring social media conversations for brand mentions.
Social listening is an integral part of:
- Brand intelligence
- Brand safety
- Sentiment analysis
It allows brands to effectively:
- Gather feedback
- Interpret conversations
- Understand brand sentiment
Social listening is typically performed using third-party tools such as Google Alerts or Mention.
Social listening is considered one of the most effective forms of feedback gathering for brand intelligence because people are more candid in their comments when conversing with friends.