What is Social Media?
Social media definition: social media is any online platform that allows users to connect and share with other members of the same network.
Social media really became part of the cultural zeitgeist with the launch of Myspace, that surpassed Google as the most visited website in the United States in 2006.
Facebook’s rise in popularity in the mid-to-late 2000’s secured the popular fate of social media, and since then has grown into a form of media used by 45% of the world’s population.
Social media has become a popular place for brands to connect with customers. This has led to the advent of a phenomenon called social commerce.