Social Media Management Definition

social media management definition

What is Social Media Management?

Social media management definition: social media management refers to the creation, publishing, reviewing, and improvement of a brand’s social media feeds.

Social media management is a function of social media marketing. It is performed by a social media manager or a nominated member of the marketing team, often across multiple platforms.

The process requires the individual to:

  • Create and schedule updates
  • Engage with the audience
  • Monitor key metrics
  • Analyze performance
  • Improve the future strategy

Social media management has become a crucial part of a brand’s marketing strategy and media mix.


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