What is Social Media Management?
Social media management definition: social media management refers to the creation, publishing, reviewing, and improvement of a brand’s social media feeds.
Social media management is a function of social media marketing. It is performed by a social media manager or a nominated member of the marketing team, often across multiple platforms.
The process requires the individual to:
- Create and schedule updates
- Engage with the audience
- Monitor key metrics
- Analyze performance
- Improve the future strategy
Social media management has become a crucial part of a brand’s marketing strategy and media mix.
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Additional resources about Social Media Management
- Social Media ROI: 7 Tips To Maximize The Impact Of Your Strategy
- Social Media Workflow: The Definitive Guide