What is a Social Media Manager?
Social media manager definition: social media manager refers to the person responsible for cultivating and monitoring a brand’s social media feeds and following.
Social media managers are part of the marketing team. They are typically tasked with – but not constrained to – the following:
- Update creation and scheduling
- Audience engagements
- Metric monitoring
- Social listening
- Social strategy development
Social media managers have become important people within the marketing team as the need to be active and present on social media continues to grow.