Community management is often mentioned as an after-thought to social media marketing. But, in reality, it’s just as, if not more, important. Successful brands know this, and use community manageme…
Right now, Instagram is the go-to platform that appeals to (almost) everyone: It’s one of the largest social networks in the world. It’s growing all the time with more users and shiny new feat…
Social media marketing can be a tough nut to crack, but there’s one thing that successful brands use, and that’s a social media plan. Building a strong brand is a long-term process, and a social me…
Anyone can use a hashtag or two in their social media posts. But if you want to maximize their potential, you’ll need to use some proven hashtag marketing strategies. Used correctly, hashtags can g…
As the number of social media users continues to grow, and more brands use the channel as part of their marketing mix, so do social media risks. Let’s face it: the “bad guys” aren’t dumb – they go …
Social media has become an integral part of the digital marketing plan. Brands of all sizes, in all locations, allocate a significant portion of their marketing budget towards social media activities.…
Social media is neither a niche nor a fad – it’s an intrinsic part of our daily lives. It’s used by everyone, everywhere – in all countries, across all demographics, on all devices – and occupies a…
Twitter is a popular social media platform with an incredibly loyal fan base, where you can increase the awareness of your brand. Moreover, it is one of the best places to connect and interact with…
Looking to get started with LinkedIn marketing? LinkedIn is the leading professional social network on the planet, and is ranked as the #1 platform for B2B lead generation, making it a marketing go…
TikTok was one of the fastest-growing apps of 2019. The social video platform generated more than 738 million downloads, an increase of 13% on the previous year, finishing just behind WhatsApp. …