How Do I Add a Location to My Instagram Bio?
Unless you're one of the 4.6 million Americans who can do business completely online, you'll need to make sure your Instagram followers can find your premises as easily as possible. Luckily, addin…
Social Media Marketing Hub
What Are Social Media Audits & Why Should You Conduct One?
Ever get the sinking feeling you're investing a lot of time, effort, and resources into your social media presence without getting much in return? It may be time for you to carry out a social media…
How to Create an Instagram Aesthetic That Sets Your Brand Apart
Does your brand have a cohesive Instagram aesthetic? Or does your Instagram profile look disjointed, unfocused, and — dare we say it? — off-puttingly cluttered? As comedian Will Rogers (or mayb…
How To Set A Realistic Social Media Budget
Every B2B or B2C content marketer knows that social media is a powerful – and proven – way to reach, engage, and grow a target audience to convert leads. But to get a real return on investment (ROI), …
Best Practices for Posting on LinkedIn 2022
LinkedIn has been steadily growing as a social media platform with more business owners, employees, and freelancers than ever posting regularly. LinkedIn is great as a B2B platform where people can co…
How to Increase Your YouTube Watch Time
When managing social media, it can be easy to get caught up in vanity metrics. Unfortunately, putting early emphasis on things like followers, likes, impressions, and views only paints a small portion…
Do You Need a Social Media Marketing Degree?
Digital marketing in general, and social media marketing in particular, have become ubiquitous. But if you aspire to become a social media marketer, is a social media marketing degree absolutely n…
How to Manage Multiple Social Media Accounts
Wondering how to manage multiple social media accounts for your own brand or your agency clients? Read on. The ever-growing number of social media platforms provides brands with more opportunities to…
Celebrities on Social Media: 10 Takeaways for Your Brand
It's no surprise that celebrities dominate social media. As of April 2021, soccer superstar Cristiano Ronaldo was the most-followed celebrity on social media with over 500 million followers. But…
Twitter Blue Badge: How to Get Verified On Twitter
Wondering how to get the famous Twitter blue badge? Reckon your brand could benefit from the much-coveted status symbol? Good news! In May 2021, after a 4-year hiatus, Twitter announced the veri…