How to Increase Your YouTube Watch Time
When managing social media, it can be easy to get caught up in vanity metrics. Unfortunately, putting early emphasis on things like followers, likes, impressions, and views only paints a small portion…
Social Media Marketing Hub
Do You Need a Social Media Marketing Degree?
Digital marketing in general, and social media marketing in particular, have become ubiquitous. But if you aspire to become a social media marketer, is a social media marketing degree absolutely n…
How to Manage Multiple Social Media Accounts
Wondering how to manage multiple social media accounts for your own brand or your agency clients? Read on. The ever-growing number of social media platforms provides brands with more opportunities to…
Celebrities on Social Media: 10 Takeaways for Your Brand
It's no surprise that celebrities dominate social media. As of April 2021, soccer superstar Cristiano Ronaldo was the most-followed celebrity on social media with over 500 million followers. But…
Twitter Blue Badge: How to Get Verified On Twitter
Wondering how to get the famous Twitter blue badge? Reckon your brand could benefit from the much-coveted status symbol? Good news! In May 2021, after a 4-year hiatus, Twitter announced the veri…
12 DOs & DON’Ts to Build Your Brand on Instagram
Instagram is a leading social media platform with over one billion monthly active users worldwide. It’s predicted that the number of Instagram monthly active users in the United States alone will p…
Messenger Marketing: The Definitive Guide
Are you using Facebook Messenger in your marketing? Messenger marketing is one of the most effective strategies available to marketers today. Latest figures show there are more active users on m…
Enterprise Social Media Management: How to Manage Social Media for a Big Company
Huge marketing budget. Existing brand presence. Expert social media practitioners. Abundant resources. It sounds like a dream come true to create the perfect enterprise social media strategy. But,…
Social Media KPIs: The Definitive Guide
John Wanamaker (1838-1922) was considered by some to be a "pioneer in marketing.” He is credited with coining the phrase: “Half the money I spend on advertising is wasted; the trouble is, I don't …
Social Media for Nonprofits: How to Build a Successful Brand for Your Organization
As a nonprofit organization, social media can seem daunting and challenging. Most nonprofit organizations operate with limited resources, low budgets, and small teams of volunteers. In such scenari…