The holiday season isn't all about fun and relaxation for social media marketers. It's one of the most critical (and stressful) times of year for small business owners, marketing teams, and agencies a…
Want to know the real secret of social media success? It's something simple and often overlooked: consistency. Social media is about building relationships. And, just as in real life, you can't…
In an important step forward in social media accessibility, we are excited to announce that Loomly users can now add alternative text descriptions (alt text) to images for Facebook, Twitter, LinkedIn,…
Facebook is still the place to be if you're serious about using live-streaming to grow your brand. 42.6% of all live streams broadcast in the United States are viewed on Facebook Live. More to …
Unless you're one of the 4.6 million Americans who can do business completely online, you'll need to make sure your Instagram followers can find your premises as easily as possible. Luckily, addin…
Ever get the sinking feeling you're investing a lot of time, effort, and resources into your social media presence without getting much in return? It may be time for you to carry out a social media…
Does your brand have a cohesive Instagram aesthetic? Or does your Instagram profile look disjointed, unfocused, and — dare we say it? — off-puttingly cluttered? As comedian Will Rogers (or mayb…
Every B2B or B2C content marketer knows that social media is a powerful – and proven – way to reach, engage, and grow a target audience to convert leads. But to get a real return on investment (ROI), …
LinkedIn has been steadily growing as a social media platform with more business owners, employees, and freelancers than ever posting regularly. LinkedIn is great as a B2B platform where people can co…
Digital marketing in general, and social media marketing in particular, have become ubiquitous. But if you aspire to become a social media marketer, is a social media marketing degree absolutely n…