12 DOs & DON’Ts to Build Your Brand on Instagram

Instagram is a leading social media platform with over one billion monthly active users worldwide. It’s predicted that the number of Instagram monthly active users in the United States alone will p…

Messenger Marketing: The Definitive Guide

Are you using Facebook Messenger in your marketing? Messenger marketing is one of the most effective strategies available to marketers today. Latest figures show there are more active users on m…

Enterprise Social Media Management: How to Manage Social Media for a Big Company

Huge marketing budget. Existing brand presence. Expert social media practitioners. Abundant resources. It sounds like a dream come true to create the perfect enterprise social media strategy. But,…

Social Media KPIs: The Definitive Guide

John Wanamaker (1838-1922) was considered by some to be a "pioneer in marketing.” He is credited with coining the phrase: “Half the money I spend on advertising is wasted; the trouble is, I don't …

Social Media for Nonprofits: How to Build a Successful Brand for Your Organization

As a nonprofit organization, social media can seem daunting and challenging. Most nonprofit organizations operate with limited resources, low budgets, and small teams of volunteers. In such scenari…

Social Audio: How Your Brand Can Conquer This New Growth Territory

Everyone believed social audio to be a fad when it first launched during the pandemic. The doubters had valid reasons since several trends appeared and vanished around the same time. But with platf…

Twitter Threads: 10 Ideas to Harness The Power of Long-Form Content on Twitter

Do you want to have an exponential reach and boost your engagement on Twitter? Do you want to establish an unbreakable connection with your audience? Twitter threads will do that for you. Twitte…

Pinterest Marketing: The Definitive Guide [2021]

For most experts, Pinterest is a dark horse — a platform that quietly & consistently overdeliver. In 2020, while other more-fancied social platforms, such as TikTok and Clubhouse, were grabbing…

Trending Topics: 13 Ways to Stay on Top of Hot Conversations

As a brand, it’s essential to be context-aware. When you publish content on social media, identifying trending topics helps you surface talking points to anchor your own communication in a relevant…

Social Media Consulting: How to Build a Successful Agency or Freelancing Service

The pandemic is accelerating digital transformation for businesses, both large and small, with more brands and organizations shifting to ecommerce and social media, as well as marketing collaboration,…