LinkedIn Marketing: The Definitive Guide [2020]
Looking to get started with LinkedIn marketing? LinkedIn is the leading professional social network on the planet, and is ranked as the #1 platform for B2B lead generation, making it a marketing go…
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TikTok Marketing: The Definitive Guide [2020]
TikTok was one of the fastest-growing apps of 2019. The social video platform generated more than 738 million downloads, an increase of 13% on the previous year, finishing just behind WhatsApp. …
YouTube Marketing: The Definitive Guide [2020]
If you’re looking to use video marketing for your brand, then you can’t go wrong with YouTube. It’s second only to Google as the most visited site on the internet and has its own powerful search en…
Social Commerce: The Next Great Growth Frontier
Today, we are going to talk about social commerce. Specifically, we will look at: What social commerce is (and why it is important) The history of social commerce Why social commerce is …
Google My Business: The Definitive Guide [2020]
Does your marketing team need to bring real people to a physical location? Then you need to be using Google My Business. By learning to create, optimize, and publish content to a Google My Busi…
Social Media Stories: The Growth Opportunity Your Brand Don’t Want To Miss
Today we are going to focus on social media Stories. Specifically, we are going to look at: What Stories are (and why they matter to over one billion people). Which platforms you need to fo…
Facebook Ads: The Definitive Guide [2020]
Today we are going to tell you everything you need to know about Facebook Ads. We are going to break things down as follows: Table of Contents Why Facebook Ads are important How to get…
Facebook Ads Inspiration: 5 Creative Hacks To Boost Your Campaigns
Facebook has developed one of the most powerful advertising platforms in the world, which now captures more than 20% of digital ad spending (in the US). Through advanced targeting, reach and measur…
Social Media ROI: 7 Tips To Maximize The Impact Of Your Strategy
Social Media ROI — or Return On Investment — is a key performance indicator that reflects the impact of your social media strategy on your company’s goals. As a marketing team, your investment is a…
Social Media Post Ideas: The Definitive Guide
Let’s face it: Coming up with new social media post ideas is one of the toughest parts of the social media manager's job. It feels like you spend a lot of time staring at a blank spreadsheet wis…