The social media landscape is evolving — and it now requires more creativity and a larger workforce than ever before.
While Loomly makes managing your business’s social media accounts a breeze, we understand you might be better off outsourcing the task for several reasons.
Maybe you’re a solopreneur struggling to do it all yourself. Or you don’t have the time to develop the expertise necessary to produce the results you’d like to see.
Either way, you don’t want to waste months working with a company that doesn’t know what they’re doing.
That’s where this marketing services guide comes in. In addition to learning about the five best social media marketing services for small businesses, you’ll learn how to decide between hiring an agency and a freelancer. Plus, we’ll share seven key factors to consider when evaluating social media marketing services.
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Should you hire a social media marketing agency or build a team in-house?
When it comes to managing and scaling your social media marketing efforts, you have two main options. You can hire an in-house team or outsource it to a service that manages social media for small businesses.
Each option has its pros and cons, and each is suited to different use cases. So, how do you decide which route to go? Consider the following:
For small businesses, cost is a crucial factor to consider. Hiring an in-house social media specialist often means higher initial expenses due to salaries, benefits, and training costs.
In contrast, agencies provide a cost-effective solution by offering a team of experts at a lower overall cost, often with flexible pricing options.
Small businesses with tighter budgets may find agency services more affordable, while those willing to invest in a dedicated resource might opt for an in-house specialist.
2. Ease of collaboration
Effective collaboration is vital for successful social media campaigns. In-house specialists have the advantage of immediate accessibility, faster communication, and seamless integration within the company’s team culture.
On the other hand, agencies often appoint project managers to facilitate close collaboration, allowing business owners to concentrate on core tasks.
The choice between in-house and agency support can depend on a small business’ preferences for internal collaboration or external management.
3. Scope of work
The scope of work differs significantly between these two options.
Agencies typically offer a wide range of skill sets, with professionals specializing in various aspects of social media marketing. This diversity makes them well-suited for comprehensive and multifaceted campaigns.
In contrast, in-house specialists provide personalized attention to the brand but may have a more limited skill set.
Small businesses with complex and diverse needs may find agencies better suited to their requirements, while those seeking a highly tailored approach might lean towards hiring an in-house specialist.
4. Type of projects
The nature of your projects also plays a significant role in determining the right choice.
Agencies often excel in scalability and handling larger campaigns due to their available resources, making them particularly suitable for businesses with periodic, intensive campaigns.
In-house specialists may struggle with sudden increases in workload but may be better suited for ongoing, nuanced strategies that require consistent attention.
Expertise is a critical factor for campaign success.
In-house specialists possess a deep understanding of your brand’s values and culture, ensuring accurate representation.
Agencies, with their broader industry experience, bring fresh ideas and access to advanced tools.
As such, small businesses looking to closely align campaigns with their unique brand identity may lean towards in-house specialists. Those seeking a broader industry perspective and access to advanced tools may opt to work with agencies.
Ultimately, the decision to hire an in-house social media specialist or work with an agency depends on your specific needs, available resources, goals, and preferences in these key areas.
7 factors to consider when evaluating social media marketing agencies
When you’re checking out social media marketing agencies, it’s important to make sure they’re in sync with your goals and can bring about the results you want. Here are seven key factors to keep in mind as you evaluate your options.
Factor #1: Alignment with business goals
First things first, the agency needs to understand your specific social media marketing goals. Be it boosting your brand’s recognition, drumming up leads, connecting with customers, or driving sales — their strategy should be custom-made for your aims. This alignment guarantees your investment yields concrete results.
Factor #2: Expertise in your industry
Knowing the ins and outs of your industry is a game-changer in social media marketing.
The agency should not only get your industry but also understand your audience and competition to whip up content that truly clicks. Their ability to understand your unique value proposition can make a big difference in how well the campaigns they create for you perform.
While it’s awesome to find an agency with industry expertise and experience, it’s not the only deal-breaker or even the top one to mull over. What matters is that the agency has a solid process for diving into your industry’s intricacies and translating that expertise into the content they create for you.
Factor #3: Content strategy and creativity
Social media is all about zesty, captivating content. The agency should have a rock-solid plan for whipping up a mix of engaging content that’s fit for sharing across different platforms. This plan should be in tune with your brand’s tone, style, and what your audience loves.
Factor #4: Platform proficiency
Every social media platform has its unique quirks. A top-notch agency needs to be a pro on every platform that matters to your business. Whether it’s Instagram, TikTok, LinkedIn, Facebook, or other platforms, it’s important to choose an agency that specializes in the platforms that best reach your target audience.
Factor #5: Community engagement and management
Growing and nurturing an engaged social media community is a must for brand growth. The agency should have a game plan for quickly addressing comments, messages, and mentions. A robust social media presence is about real conversations with your followers, not just pushing out content.
Factor #6: Data-driven approach and analytics
The agency’s knack for monitoring, measuring, and dissecting campaign performance is vital. They should provide periodic reports on the important metrics, showing how their content plan and results stack up against your objectives. This data-driven approach keeps the optimization wheels turning and guides savvy decision-making.
Factor #7: Case studies and portfolio
A social media agency’s track record matters. Diving into detailed case studies that spotlight their victories with clients most similar to your business can reveal their strategies and results in action. These real-world case studies underscore their capacity to bring home the bacon and back up their promises.
Ultimately, these factors collectively ensure that the social media marketing agency you choose can effectively promote your brand, engage your target audience, and drive desired business outcomes through social media channels.
Best social media marketing agencies for small businesses
Our top picks for the best social media marketing agencies for small businesses — as well as why we think they’re great — are as follows:
- Lyfe Marketing — Best all-in-one social media marketing agency
- $99 Social — Most affordable social media marketing agency
- Sociallyin — Top-rated social media marketing agency
- Power Digital — Best for organic social media marketing
- Disruptive Advertising — Best for paid social
1. Lyfe Marketing — Best all-in-one social media marketing agency
Headquarters: Atlanta, Georgia
Industries: Industry agnostic
Strengths: Social media marketing, social media advertising, PPC management, email marketing, short video management, short video advertising, reputation management
Pricing: $650-$1,000 per month on average; up to $7,000 per month for select services
Recognizable clients: Niche Digital Brands, Cardinal Group Management, H-Massage
Lyfe Marketing stands out as a top-tier digital marketing agency specializing in an array of social media services. They handle both organic and paid social media management, serving as a one-stop solution for businesses aiming to expand their reach across various social platforms.
For organic social media services, Lyfe employs a straightforward pricing structure, including a setup fee and monthly management fees. These fees span from $650 to $7,000, encompassing sponsored posts, follower ads, and ad spend.
Starting at just $650 per month, their basic package covers social ad management. For more tailored solutions combining organic and paid services, custom quotes are readily available.
Clients enjoy several perks, such as a dedicated account manager, 24/7 access to analytics dashboards, personalized branded content, monthly performance reports, and scheduled check-in calls.
Lyfe Marketing offers adaptable social media packages designed to help businesses grow their online presence effectively.
Their expertise in both organic and paid social strategies positions them as an ally for integrated social media campaigns.
2. $99 Social — Most affordable social media marketing agency
Headquarters: Phoenix, Arizona
Industries: Fashion & Jewelry, Real Estate, Beauty & Salons, Health & Wellness, Marketing Agencies, Home Services, Automotive, Restaurants & Cafes, Professional Services, Others
Strengths: Focused exclusively on social media management across LinkedIn, Facebook, Instagram, Twitter, Pinterest, TikTok, YouTube, and Google My Business
Pricing: Starts at $99 per month
Recognizable clients: Trusted by 7,200+ small businesses since 2011
Our go-to agency for affordable social media marketing services, glowing client feedback speaks volumes about $99 Social’s knack for delivering effective social media marketing solutions.
The name isn’t a misnomer; $99 Social does offer a basic package that rings the register at just $99 a month.
This unique package includes three custom social media posts every week, making it an ideal choice for small and new businesses. This way, you can keep those potential customers engaged and start building your brand online.
If you need even more posts or want to expand to additional social platforms, there are advanced plans at $189 and $299 per month.
$99 Social’s real strength lies in organic social growth, thanks to dedicated content specialists who handle your accounts. But if you’re keen on combining organic and paid strategies, they’ve also got you covered with Facebook Ad management.
One thing that sets $99 Social apart is its flexible approach to month-to-month contracts. There are no long-term commitments to worry about.
It’s worth noting that the basic plan doesn’t include reporting, but you can easily add that for just an extra $49 per month.
If you ever need help, the customer service team is just a phone call, email, or chat away. Plus, there’s an online help center with additional resources.
3. Sociallyin — Top-rated social media marketing agency
Headquarters: Atlanta, Georgia
Industries: Industry agnostic
Strengths: Social strategy, community management, paid ads, content production, influencer marketing, social selling
Pricing: $1,500 – $3,500 for small businesses
Recognizable clients: Samsung, Dick’s Sporting Goods, TikTok
Meet Sociallyin, the social media marketing agency that’s all about results. Experts at forging real connections through personalized online engagement, this agency aims to make the most of your advertising budget to get the results you’re after.
Sociallyin combines innovation with a team of top-notch creatives to help your brand shine, whether through ad management, influencer marketing, killer content creation, or ROI modeling.
Take their work with the Mellow mindfulness app, for instance. They applied eye-popping visuals and persuasive language to boost app downloads.
It worked like a charm, smashing the original goal of 25,000 downloads and landing nearly 50,000 installs. Plus, the success of this campaign continued two months into a new campaign.
For small businesses, Sociallyin offers services ranging from $1,500 for content production to $3,500 for social media strategy. Monthly service costs vary between $3,000 and $30,000, catering to different business needs.
4. Power Digital — Best for organic social media marketing
Headquarters: San Diego
Industries: Industry agnostic
Strengths: Organic social media marketing on Instagram, LinkedIn, and Pinterest
Pricing: $150-$199 per hour with project minimums of $1,000
Recognizable clients: Casper, Lord & Taylor, Soccer Loco, Sycuan Casino, Eco Caters, Lot 8, Revel
Power Digital specializes in fostering real connections between businesses and their customers. Their strategy centers on multi-channel tactics and genuine messaging to boost organic engagement.
What sets Power Digital apart is its distinctive offer of a complimentary audit for your current social media presence.
This audit provides actionable recommendations for improving your marketing strategies, community management, brand aesthetics, and social assets.
One of its standout strengths lies in its data-driven analysis and strategic approach to rejuvenating social media marketing campaigns.
Power Digital’s services include influencer marketing, SEO, paid social and search, email marketing, and more.
5. Disruptive Advertising — Best for paid social
Headquarters: Lindon, Utah
Industries: Industry agnostic
Strengths: Paid social across Facebook, Instagram, TikTok, LinkedIn, Snapchat, and Twitter
Pricing: $100-$149 per hour with project minimums of $5,000
Recognizable clients: Teak & Twine, Phone Ninjas, Honey Bee Stamps
Disruptive Advertising is a specialist in comprehensive paid social media marketing services. Their primary objective is to optimize your return on investment by evaluating and redefining your social media marketing strategy to align with your specific goals.
In addition to their expertise in social media, Disruptive Advertising also provides a range of services, encompassing paid search advertising, email marketing, lead nurturing, website optimization, and video ads.
With these valuable social media marketing services and the knowledge to make informed decisions, it’s time to put your newfound knowledge into action.
With these tools, you can lead your team toward creating strategically-driven and creatively engaging content, fostering growth and success.
Whether you decide to grow your marketing team internally or partner with an agency, Loomly makes collaboration the easiest part of your social media workflow.
As a complete social media management software, Loomly gives you all the tools you need to craft, optimize, schedule, and analyze content across all your social channels from a single collaborative platform.