What is Social Media ROI?
Social media ROI definition: social media ROI is the way a brand measures the impact of their social media strategy on their corporate or marketing goals.
Typically this refers to the financial investment into the social media marketing budget. Depending on the size of a brand this will include factors such as:
- Advertising
- Content creation
- Digital assets
- Freelancers
- Salaries
- Tools
The costs of these factors will be benchmarked against the return a brand sees. What counts as a return will vary based on current goals.
It could come in the form of:
- Brand awareness
- Customer satisfaction
- Conversion rates
- Engagement rates
- Growth
- Reach
- Share of voice
The will need to be looked at on a case-by-case basis.
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Additional resources about Social Media ROI
- How to Measure the ROI of Social Media (No, it’s Not Impossible!)
- Social Media ROI: 7 Tips To Maximize The Impact Of Your Strategy
- The ROI of Social Media [Infographic]
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