Social Proof Definition

The Loomly Team

What is Social Proof?

Social proof definition: social proof is a psychological concept that suggests people will “follow the lead” of others when trying to decide a course of action.

Social proof is an important part of marketing as it can help to influence consumer’s decision making by providing them with “evidence” of other people using a product or service.

This evidence can be presented in a number of different ways, including:

Social proof was first outlined in Robert Cialdini’s book Influence.


Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term Social Proof


Concept related to Social Proof


Additional resources about Social Proof


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.