Sponsored Post Definition

sponsored post definition

What is a Sponsored Post?

Sponsored post definition: sponsored post refers to any social media post that includes paid promotion.

Sponsored posts are typically bought to increase reach, engagement, or brand awareness. They can be promoted to existing, new, and lookalike audiences.

Sponsored posts are a type of display advertising that falls into these three categories:

  1. Native advertising
  2. Outbound marketing
  3. Push marketing

Sponsored posts can be purchased on platforms including – but not limited to – the following:


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