What is Top of Mind Awareness?
Top of mind awareness definition: top of mind awareness is a customer’s ability to recall a brand or product when thinking of a niche.
Top of mind awareness is a type of brand awareness that indicates how impactful a marketing strategy has been on the target audience. It is typically measured by way of surveys.
These surveys questions customers about a topic or niche and record only the first brand they say. For example:
- Soda: Coca-cola
- Jeans: Levis
- Shipping: UPS
- Notebooks: Moleskine
- Books: Barnes and Noble
Top of mind awareness can be improved by increasing exposure through media channels.
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Additional resources about Top of Mind Awareness
- 15 Marketing Tactics To Keep Your Brand Top Of Mind
- 5 Ways to Achieve Top of Mind Awareness
- The Importance of Top of Mind Awareness in Brand Development