What is Top of the Funnel?
Top of the funnel definition: top of the funnel refers to leads who are just entering a marketing or sales funnel.
Top of the funnel leads can be generated by inbound and outbound marketing. They can be characterized as:
- Newly brand aware
- Wanting to learn more
- Not ready to buy
Marketing to these leads focuses on building:
- Brand awareness
- Brand consistency
- Customer relationship
The goal is to engage them with a brand’s message and move them towards the middle of the funnel.
Popularity of the term Top of the Funnel
Concept related to Top of the Funnel
Additional resources about Top of the Funnel
- Everything You Need to Know About Top-of-Funnel Content in Under 500 Words
- ToFu, MoFu & BoFu: Serving Up The Right Content for Lead Nurturing
- Top of the Funnel Marketing: How to Get from Content to Leads