What is Top of the Funnel?
Top of the funnel definition: top of the funnel refers to leads who are just entering a marketing or sales funnel.
Top of the funnel leads can be generated by inbound and outbound marketing. They can be characterized as:
- Newly brand aware
- Wanting to learn more
- Not ready to buy
Marketing to these leads focuses on building:
- Brand awareness
- Brand consistency
- Customer relationship
The goal is to engage them with a brand’s message and move them towards the middle of the funnel.
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Popularity of the term Top of the Funnel
Concept related to Top of the Funnel
Additional resources about Top of the Funnel
- Everything You Need to Know About Top-of-Funnel Content in Under 500 Words
- ToFu, MoFu & BoFu: Serving Up The Right Content for Lead Nurturing
- Top of the Funnel Marketing: How to Get from Content to Leads
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