Top of the Funnel Definition

The Loomly Team

What is Top of the Funnel?

Top of the funnel definition: top of the funnel refers to leads who are just entering a marketing or sales funnel.

Top of the funnel leads can be generated by inbound and outbound marketing. They can be characterized as:

  • Newly brand aware
  • Wanting to learn more
  • Not ready to buy

Marketing to these leads focuses on building:

The goal is to engage them with a brand’s message and move them towards the middle of the funnel.


Popularity of the term Top of the Funnel


Concept related to Top of the Funnel


Additional resources about Top of the Funnel


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.

Managing social media content has never been easier

All your accounts. One easy-to-use platform.

No credit card required.