What is Traffic?

Traffic definition: traffic is a short version of the term Website Traffic; it refers to the number of people who visit a website.

Traffic is typically:

• Measured in “visits” or “sessions”
• Tracked once per user

Traffic plays an important role in inbound marketing campaigns. Marketers look to increase the amount of traffic by using:

• Blogging
• Content marketing
• SEO
• Social media marketing

Traffic can come from lots of different sources and can be tracked using tools like tracking pixels and cookies.

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Popularity of the term Traffic

Concept related to Traffic

• Inbound marketing
• Pull marketing

Additional resources about Traffic

• 24 Great Digital Marketing Ideas to Boost Your Traffic
• What is Website Traffic and how to interpret it
• The Beginner’s Guide to Marketing Your Website and Increasing Traffic