What is Traffic?
Traffic definition: traffic is a short version of the term Website Traffic; it refers to the number of people who visit a website.
Traffic is typically:
- Measured in “visits” or “sessions”
- Tracked once per user
Traffic plays an important role in inbound marketing campaigns. Marketers look to increase the amount of traffic by using:
- Blogging
- Content marketing
- SEO
- Social media marketing
Traffic can come from lots of different sources and can be tracked using tools like tracking pixels and cookies.

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Additional resources about Traffic
- 24 Great Digital Marketing Ideas to Boost Your Traffic
- What is Website Traffic and how to interpret it
- The Beginner’s Guide to Marketing Your Website and Increasing Traffic
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