On Tuesday, Twitter officially rolled out the 280-character limit to all users: as of today, you can publish tweets with 280 characters via Loomly as well.
Besides this increased character limit, your post creation process remains exactly the same in Post Builder:
- If you want to publish a post to multiple channels, including Twitter, define generic content first.
- Fine-tune your content for each channel, making sure that your Twitter copy is 280-character long (or less).
- Links & media respectively count as 23 characters and 0 characters against this limit.
- As announced yesterday, you can include images up to 5MB and videos up to 200MB and 5 minutes in your tweets.
One little thing we have improved along the way is post preview for tweets including a YouTube video, which now show up in Loomly (and, of course, get published to Twitter) with a video Twitter card:
That’s it for today — a quick update letting you publish 280-character tweets and the ability to include YouTube Twitter Cards in your posts — until we bring something much bigger to you in the upcoming weeks: stay tuned!
As always, thank you so much for your support: you are the best users we could dream of.
The Loomly Team.