#Update — Publish Tweets With 280 Characters & YouTube Twitter Cards

On Tuesday, Twitter officially rolled out the 280-character limit to all users: as of today, you can publish tweets with 280 characters via Loomly as well.

Besides this increased character limit, your post creation process remains exactly the same in Post Builder:

  • If you want to publish a post to multiple channels, including Twitter, define generic content first.
  • Fine-tune your content for each channel, making sure that your Twitter copy is 280-character long (or less).
  • Links & media respectively count as 23 characters and 0 characters against this limit.
  • As announced yesterday, you can include images up to 5MB and videos up to 200MB and 5 minutes in your tweets.

One little thing we have improved along the way is post preview for tweets including a YouTube video, which now show up in Loomly (and, of course, get published to Twitter) with a video Twitter card:

Publish Tweets With 280 Characters & YouTube Twitter Cards Post Preview

That’s it for today — a quick update letting you publish 280-character tweets and the ability to include YouTube Twitter Cards in your posts — until we bring something much bigger to you in the upcoming weeks: stay tuned!

As always, thank you so much for your support: you are the best users we could dream of.

The Loomly Team.


Loomly is a visual social media planning tool that lets you preview your tweets before you hit publish: start your 15-day free trial now.

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