Unique Visitor Definition

unique visitors definition

What is a Unique Visitor?

Unique visitor definition: unique visitor is a measure of website traffic; it refers to someone who visits a website within a specific period.

Unique visitors can come to a website in a number of different ways:

  • Typing in the domain name
  • Clicking a search result
  • Opening a link on social media
  • Clicking a link on a third-party website

Their visit to the website is tracked once in what is known as a “reporting period” that is typically around 30 minutes long.


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