URL Definition

The Loomly Team

What is a URL?

URL definition: URL refers to the virtual address of a brand’s website; it is an acronym for Uniform Resource Locator.

URLs are what appear in the long white bar at the top of a website browser:

They typically look like this:

However the suffix – “.com” in this case – can change based on location or the function of the URL. For example, users in the UK may have a URL that ends with “.co.uk”.

URLs are essential to a website’s function and each page has its own variation.

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