What is a URL Shortener?
URL shortener definition: URL shortener refers to a tool that can take a link that is too long and convert it into a more compact version.
URL shorteners are practical for people using marketing strategies such as:
- Affiliate marketing
- Social media marketing
Where links that are too long either cannot be displayed or add unnecessary code to a page.
Many URL shorteners come with analytics metrics that allow users to see:
- Link clicks
These can help users to understand and test different types of traffic sources.
Users who use Loomly’s loom.ly feature will see their links go through this transformation: