What is a URL Shortener?

URL shortener definition: URL shortener refers to a tool that can take a link that is too long and convert it into a more compact version.

URL shorteners are practical for people using marketing strategies such as:

• Affiliate marketing
• Social media marketing

Where links that are too long either cannot be displayed or add unnecessary code to a page.

Many URL shorteners come with analytics metrics that allow users to see:

• Impressions
• Link clicks
• Locations
• Sources

These can help users to understand and test different types of traffic sources.

For example…

Users who use Loomly’s loom.ly feature will see their links go through this transformation:

• https://www.website.com/with/a/very/very-very-very-very-long-url
• https://loom.ly/short-url

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Popularity of the term URL Shortener

Concept related to URL Shortener

• loom.ly
• UTM parameters

Additional resources about URL Shortener

• Enjoy Three New Features: URL Shortener, Mobile Post Builder & Post Labels
• 5 Reasons Why URL Shorteners Are Useful