URL Shortener Definition

The Loomly Team

What is a URL Shortener?

URL shortener definition: URL shortener refers to a tool that can take a link that is too long and convert it into a more compact version.

URL shorteners are practical for people using marketing strategies such as:

Where links that are too long either cannot be displayed or add unnecessary code to a page.

Many URL shorteners come with analytics metrics that allow users to see:

These can help users to understand and test different types of traffic sources.

For example…

Users who use Loomly’s loom.ly feature will see their links go through this transformation:

  • https://www.website.com/with/a/very/very-very-very-very-long-url
  • https://loom.ly/short-url

Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term URL Shortener

Concept related to URL Shortener

Additional resources about URL Shortener

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.