URL Shortener Definition

url shortener definition

What is a URL Shortener?

URL shortener definition: URL shortener refers to a tool that can take a link that is too long and convert it into a more compact version.

URL shorteners are practical for people using marketing strategies such as:

  • Affiliate marketing
  • Social media marketing

Where links that are too long either cannot be displayed or add unnecessary code to a page.

Many URL shorteners come with analytics metrics that allow users to see:

  • Impressions
  • Link clicks
  • Locations
  • Sources

These can help users to understand and test different types of traffic sources.

For example…

Users who use Loomly’s loom.ly feature will see their links go through this transformation:


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